Sindoor is traditionally applied at the beginning or completely along the parting-line of a woman's hair (also called maang) or as a dot on the forehead ("bindi" in Hindi). Sindoor is the mark of a married woman in Hinduism. Single women wear the dot in different colors but do not apply Sindoor in their maang. Widows do not wear Sindoor, signifying that their husband is no longer alive.

The Sindoor is first applied to the woman by her husband on the day of her wedding; this is called the Sindoor Dana ceremony. After this, she applies it herself every day.

Methods and styles of applying the Sindoor vary from personal choice to regional customs. Many new brides will fill the whole hair line with Sindoor, while other married women may just apply a red spot at the end of the hair line and forehead. Recently, a triangle shape on the forehead pointing towards the nose, with a diamond bindi for fashion, is being worn by younger women.

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